Search Engine Optimization (SEO) Training is a mainstay of our training offerings and we can help you learn the ins and outs of SEO.

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Search Engine Optimization Training

Search Engine Optimization Training is a valuable service for companies that want to do their own website marketing. We understand that many companies have the resources in-house to handle their own search engine optimization. Our extensive experience in web design and optimization allows us to offer search engine optimization training that is complete and effective.

Our IBM Certified Instructor has the know-how to help you get the high search engine ranking your company is after.

Our Search Engine Optimization Training can be customized to include any or all of the following topics:

How to Conduct Keyword Analysis - We cover how to research and target only those words and phrases that will provide the best results. Our Search Engine Optimization Training shows you the best tool on the market for Keyword Analysis. With a properly researched set of keywords, your search engine optimization efforts will have a solid foundation.
How to Create Readable, Keyword-Rich Web Pages - We train you on how to write your individual web pages so they are not only easy to read, but are constructed in a way that makes the search engines rank the pages high for the keywords you have targeted.
How to Leverage Your HTML Code - Many factors in your HTML code can help you rank well for your targeted keywords. We show you what methods to leverage in your HTML code that will help enhance your rankings. From avoiding frames, to sculpting META tags, to adding text-based navigation schemes and a site map,our Search Engine Optimization Training shows you what works best "under the hood" of your website.
How to Conduct an Inbound Linking Campaign - A big part of your website's search engine rankings is how many other websites link to yours. Engines like Google rank highly websites that have many other sites linking to them. We teach you how to find other sites that can link to yours as well how to format inbound links to further enhance your standings.
How to Register Your Site with Free and Fee-Based Search Engines - We teach you the best methods to ensure that a search engine will include your site in it's index. From Google to MSN to AOL to Yahoo, each search engine is different, and we train you on the proper way to get your site listed with each.
How to Enable a Pay-Per-Click bidding Campaign - Services like Google AdWords and Overture offer you the chance to appear in their sponsored listings. We teach you how to set up the accounts, bid on key phrases, and track your return on Investment (ROI) so you are not wasting time and money.
How to Track your Overall Search Engine Optimization Effort - Using our own procedures on keeping our clients happy, we train you on how to run reports (to track how your website marketing is doing), as well as the steps to keep your site ahead of your competition.

Our Search Engine Optimization Training Delivery Methods include:

One-to-One Training - With this approach, our instructor comes to your location and provides patient, personalized training at your pace.
Classroom-Based Training - With this approach, you receive a customized search engine optimization Training curriculum, matched to your needs. Our instructor will arrive at your location with all the materials to train your group. If computers are available in the training room, then hands-on training is included.

For those companies that would like to keep their search engine optimization efforts in-house, we can help you "do it all yourself" with Search Engine Optimization Training. We will provide your business or organization the SEO training you need to increase your website traffic and your profits.