Register with Search Engines

Once a website has been properly optimized for the keyword targeted and designed to the clients specification, it is time to register the site with the search engines.

Submitting to Free Search Engines

Many times the website may already be in the search engines but may not have the rankings that are desired. In this case, the search engine spiders will soon come around to the site and find the updated design and content, and, if properly optimized, the site will start to climb in the rankings. If the site is new or has not been picked up by the search engines yet, you need to go to the main search engines and submit the site for inclusion (this does not include directories like Yahoo, see below). Basically when a search engine like Google realizes your site is "out there" on the Internet it will come around and index it. Other engines will do the same. In effect, over time all the major search engine players will pick up your site and rank it. The key then is to make sure you have done the Search Engine Optimization on the site to set the stage for higher rankings.

Submitting to Directories like Yahoo

Directories like Yahoo Directory are a different story. They don't go out and spider the web. They are lists of categories which have website under them. Yahoo actually employs a human being (imagine that!) to review each site before inclusion. The power of reach of the Yahoo Directory is not as big as it once was. Google is the powerhouse and even Yahoo lists regular search results on its home page, not the results from its Directory.