Create Readable, Keyworded Web
Pages
After Keyword
Analysis is complete,
you will have a set of
keywords and phrases
that your target audience
is most likely to search
for you on. The next
step is to build readable,
keyworded web pages within
your site. Pages that
have those keywords and
phrases within the text
at a certain frequency
and at special locations
on the pages. Having
useful web pages on the
key topics you are targeting
is the single most important
way you can improve your
search engine rankings. So
when we help create your
website, we
can assist in writing
the extended copy that
is so important to your
rankings.
Why is all this
needed?
The search engines have
to find out what your website is all about. They
scan the Internet and your
website and pick up clues
as to what each page of
your site is about.
The most important way
you can help the search
engines understand what
your site is about, is
to write
a content-rich site.
Each page should have lots
of text on it describing
the product or service
you are offering. The keywords
you identified earlier should
be naturally occurring
in the text as well. The
more text you have on the
topic at hand, the better
chance the search engines
will realize your page is
about that topic.
Many times we see websites that are designed
well. They have beautiful
graphics and excellent
layouts, but they are light
on text. This is essentially
killing your primary goal: to
help people find your site
on the web. Our Search
Engine Optimization Services can
help you optimize your
site and bring the traffic
to your website door. |