Keyword Analysis - SEO Critical Step

Keyword Analysis is determining the best keywords and phrases that people search on to find your product or service. Through Keyword Analysis you can determine the best phrases to include in the content of your website. It may not be the ones you think of right away. But you need to find these phrases and make sure your website includes them.

Here's an example: Say you have a small business selling jet skis. After completing Keyword Analysis, you find that most people are searching on the phrases: "affordable jet skis ", "fast waverunners", and "jet skis rentals". Well, you need to incorporate these phrases into the content of your website (in a meaningful way - not just repeating the phrase over and over). Now when the search engines review your site they will evaluate the site as being "about" those phrases (as well as others of course). The point is, Keyword Analysis allows you to find the best keywords to incorporate into your website. Without Keyword Analysis, you are taking a shot in the dark as to what your target audience is entering in the search engines. Kaufman Web Design™ builds this critical step into all our Search Engine Optimization efforts.

There are so many ways to hinder the search engines when they scan your site. We also identify these problems and fix them.

Think Like Your Customers. Get into your customers shoes and think about how they would search for you. For example, are there other names or terms used to describe your service or product? What key terms are your competitors using on their websites? These and other steps can help you whittle down to a set of keywords and phrases that will have the most impact when incorporated into the design of your website. Contact Kaufman Web Design™, and we can do the Keyword Analysis that will get your site on the right track.